Actually rather god damn genius. Acne Studios shoot AW/15 womenswear modelled on 11 year-old Frasse, creative director Jonny Johansson’s son. Shot by Dutch artist Viviane Sassen Jonny says he “wanted to portray that feeling of first experiences with fashion, like a kid is experimenting with their look for the first time”. For me, this simple idea puts focus on the garments like never before. Swamped by the outerwear, you’re forced into a reality that’s quite removed from the regular engagement with fashion imagery. There’s no lifestyle or necessarily fashion here. Instead it makes you focus on shape, texture and cut. Perhaps a little jibe at the fashion machine, forcing us to focus more on craft?